Websites & apps that win customers.
SaaS, websites, eCommerce and SEO growth — built in Australia, delivered worldwide. Remote-first, fixed-price, no lock-in.
Built by makers,
fuelled by growth.
We’re a focused crew of SaaS product, web app, and eCommerce development specialists — and we don’t stop at launch. We also handle the SEO and Google Analytics work that turns your product into a growing business.
We built Appozy ourselves - a Zoom-Marketplace-approved SaaS booking platform, live at appozy.com, so we know what it takes to ship a real product. Proudly based in Leeton, Australia and supporting clients across AU and overseas through remote-first collaboration.
Bring us your idea (or your problem), and we’ll tell you honestly what it takes to build and grow it.
Hoffstee is a Leeton NSW-based product studio focused on four things: SaaS product development (we built our own — Appozy), custom websites and web apps, eCommerce stores, and the SEO + Google Analytics work that makes them grow. From MVP to launch to monthly growth reporting, we handle the build and the growth — most agencies do one, not both.
- - Value Proposition Definition
- - Industry Research
- - Stakeholder Interviews
- - Competitor Analysis
- - Existing Product Audit
- - Persona Definition
- - User Surveys
- - Focus Groups
- - Online Reviews Analysis
- - Behavioral Data Audit
- - Feature Prioritization
- - User Flows & Journeys
- - Wireframe Designs
- - Clickable Prototypes
- - Information Architecture
- - Mobile App Design
- - Web Application Design
- - Modern Design Systems
- - Visual Prototypes
- - Product UI Kit
- - Auth & Multi-Tenancy
- - Stripe Subscriptions
- - APIs & Webhooks
- - Transactional Email
- - Deploy + Monitor
- - Design-Driven Development
- - UI Kit Development
- - Atomic Design
- - Scalable Design Standards
- - Advanced Figma Experts
- - Custom Business Websites
- - Mobile-First Responsive Design
- - Landing Pages
- - Marketing Sites
- - Multi-Language Sites
- - Core Web Vitals Optimised
- - Custom Dashboards
- - Client Portals
- - Booking Systems
- - Job/Quote Tracking
- - Internal Tools
- - Role-Based Access
- - React + Next.js Frontend
- - Node.js APIs
- - PostgreSQL / MongoDB
- - REST API + Webhooks
- - Content Management
- - SEO-Ready Structure
- - Custom Shopify Themes
- - Product Setup
- - Payment Gateways
- - Shipping & Tax
- - SOP Documentation
- - Migration From Other Platforms
- - Product Configurators
- - Subscription Models
- - B2B Tier Pricing
- - Custom Checkout Flows
- - ERP Integration
- - Headless Commerce
- - Stripe + PayPal + Afterpay
- - GST-Aware Tax
- - AU Post + Sendle Shipping
- - Click-and-Collect
- - Google Shopping + Merchant Centre
- - GA4 eCommerce Tracking
- - Proper GA4 Install
- - GTM Container Setup
- - Custom Events (Forms, Calls, Purchases)
- - Conversion Goals
- - Cross-Domain Tracking
- - Dashboards That Actually Answer Questions
- - Google Search Console Setup
- - Keyword Research
- - Content Strategy & Briefs
- - On-Page Optimisation
- - Internal Linking
- - Weekly Ranking Snapshots
- - Core Web Vitals
- - Mobile Usability
- - Structured Data (JSON-LD)
- - Canonical Tags & Redirects
- - Sitemap & Robots
- - Local SEO + Google Business Profile
Build and grow.
From one team, not two agencies.
Most agencies do the build orthe growth. You end up with two rosters, two invoices, and two versions of the same conversation. No one’s actually accountable for the outcome that matters.
Hoffstee handles the whole loop: design, build, ship, SEO, GA4, monthly growth reporting. Same team, same context, one accountable partner from first prototype to steady organic traffic.
Fewer handoffs. Faster iteration cycles. Numbers that actually move, because the person writing the SEO strategy also wrote the code.
Appozy — Booking Software for Aussie Small Businesses
We don't just build websites — we build products. Appozy is our flagship: a simple online booking platform, like Calendly at 1/3 the price, built in Australia with AUD pricing and Zoom + Google Meet integrations. Approved on the Zoom App Marketplace 2026.
Free plan forever
1 calendar, 50 bookings/month, public booking page. No credit card, no time limit.
AUD pricing, always
Paid plans from $10 AUD/month. No USD conversion, no FX fees. Billed via Stripe.
AI Meeting Prep + Zoom & Meet
Meeting links auto-generated on every booking, plus an AI-generated brief on every guest (Pro plan).

Why Leeton & Griffith Businesses Choose Hoffstee
We don’t just build digital solutions — we build trust, scalability, and creative impact that lasts. Our team blends strategy, design, and technology to give your brand an edge that feels intentional, ethical, and unforgettable.

Top Notch Quality
We’re a passionate team of creative leaders, constantly innovating to elevate your brand and deliver exceptional results.

Fast Turnarounds
We deliver high-quality content quickly—perfect for staying ahead of trends and making timely impact.

Reliable & Flexible
Our methods ensure consistency across channels and adaptability to meet your unique business needs.

Reasonable Pricing
We tailor quotes to your requirements and offer competitive pricing that keeps our clients happy and coming back.
From first chat to launch in 3 simple steps
Free Consultation
Tell us about your business and goals. We'll listen, ask the right questions and give you honest advice no pressure, no jargon.
Custom Proposal
We send you a clear, fixed-price proposal tailored to your needs. No surprises, no hidden costs just a straightforward plan.
We Build & Launch
We design, build and launch your project on time. You stay in the loop at every stage and get full ownership of your files.
Real projects, real results.
A team of designers, developers, and strategists who turn smart ideas into standout products — fast, simple, and built to grow. Click a project to read the full case study.
More DesignsOur hands-on experience and deep market knowledge
No matter the industry, knowing how to reach the right people is key to growing your business. If you're thinking about working with a design agency, it helps to go with one that already gets your space and knows your audience.
We're always up for learning more and diving into new industries—so let's talk!
Automative
Blockchain, Crypto & NFT
Construction
Education
Energy, Oil & Gas
Healthcare & Medical
Hospitality
Fashion Apparel
Financial & FinTech
Food & Beverage
Technology & SaaS
HVAC and Plumbing
Manufacturing & Industrial
Life Sciences
Retail and e-Commerce
Transportation and Logistics
Travel & Tourism
Real Estates
Questions regional businesses ask us
Professional small business websites start from $199 AUD at Hoffstee. The final price depends on the number of pages, features and complexity. We provide a fixed-price quote before any work begins — no hidden fees, no hourly billing, no surprises.
Most small business websites are designed and launched within 3 to 6 weeks. Larger projects with custom features may take longer. We provide a clear timeline in your proposal so there are no surprises about when your site will be live.
Yes — Hoffstee is based in Leeton and serves the entire Riverina region, including Griffith, Wagga Wagga, Narrandera, Temora, Shepparton and surrounding areas. We work fully remotely, so we can support any business across regional NSW and Australia.
Yes — 100% ownership from day one. You own all files, code and content. No lock-in contracts. No ongoing fees unless you choose our optional hosting or maintenance plan. If you ever want to move your site elsewhere, we hand everything over without question.
Yes. Every website we build ships with Google-ready technical fundamentals baked in — semantic markup, optimised headings, meta tags, fast loading times, mobile-first responsiveness and clean, crawlable structure. That gives your site the strongest possible foundation to be found by customers in Leeton, Griffith, Wagga Wagga and regional NSW. We focus on the build; we don’t run ongoing paid marketing or SEO campaigns.
Absolutely. We work with brand-new businesses from scratch domain name, hosting, design, content and launch. You don't need to know anything about websites. We guide you through every step in plain language, and we don't move to the next stage until you're happy and confident.
Let’s create something great together.
Drop us a message, and we’ll get back to you soon. Let’s see how we can team up and make things happen.
Email: hello@hoffstee.com.au
Phone: +61 475851245



